brand | product | interface
Hi! I'm Abby, a senior designer and expert brand consultant with over 7+ years of experience in brand, product, marketing, and interface.
I am eager to work with mission-driven businesses and individuals who prioritize service to humanity to make the world a better place.
Founder of BlueSoul Community (formerly The Balanced Blue), I have the skills necessary to strategize, build, launch, advertise, analyze, and design businesses from scratch, all the way to building onto already-established firms. I can assure the value of multiple hands, holding full confidence in my abilities to lend my expertise where you need it most.
I am currently attending the University of Metaphysical Sciences to obtain my Ph.D. and building my knowledge around philosophy, psychology, and complete wellness. Rest assured, courses are online and self-paced with ultimate flexibility.
My ultimate goal is to create a positive impact on the world through value-based, emotional design and a deep understanding of people. Simultaneously, working with like-minded people and brands who are seeking to make the world a better place.
Send me a message below and let's talk about your vision!
As a Senior Brand Designer and Marketer for Valkyrie, I reconstructed the brand identity for a digital asset management firm including icons, fonts, color scheme, design elements, voice/tone, social presence, guidelines, illustrations, and website. Collaborated with financial and blockchain protocol partners, news sources, and exchanges to create social media content, event invitations, email campaigns, motion graphics, and print media for events. Increased digital engagement by over 200% and expanded Twitter following to 10.3k. Designed presentation decks, fact sheets, investment cases, reports, campaigns, infographics, educational content, and events surrounding sales and marketing.
Formerly The Balanced Blue, I am the Creator of BlueSoul Community, my personal project dedicated to raising awareness of our internal tools, researching and sharing metaphysical and philosophical knowledge, and providing support to those who are going through spiritual development while experiencing the phases of internal and external awareness. The ultimate goal for BlueSoul Community is to heal, teach, and guide others to find truth within themselves, heal from past traumas, learn to let go of our ego, discover our deepest passions, and create our own realities.
I ensure reach in all major areas; YouTube videos, Patreon paywall content, social media (Instagram, Facebook (including a Facebook Group Community dedicated to support), LinkedIn, TikTok), exclusive Discord community for Blue Members, affiliate marketing, Blue website, email newsletter, and a product line in progress.
As a Brand Designer for NexGen (and their sister company, GenZ), I developed brand DNA and guidelines with a new logo design, ensuring cohesive branding across all channels. I designed and assisted in the development of a new website using Adobe Creative Suites and CSS, collaborating with front-end and back-end developers. I built custom templates for the team and created an Employee Spotlight series, portraits of each employee, and 8 varieties of spotlight questions. Additionally, I managed social media and email communications, including automation funnels, tags, segmenting, and keywords, and prepared paid ads and job postings on LinkedIn and Facebook.
Taking advantage of our unique perspectives and creativity are what sets each designer apart. Embracing my individuality allows me to use it to inform my designs, whether it's through color palettes, typography, or layouts. By bringing my personal style to my work, I am able to design projects that are memorable and distinct.
Design is an art form, and it's important to allow for creative expression through our work. I design with emphasis on my artistic side, using it to infuse my projects with personality and depth. By allowing for creative expression, designs are naturally engaging, communicative, and relatable.
Design is a constantly evolving field, and it's important to stay up-to-date with the latest trends and technologies. I hold true to my commitment to continuously learn and improve, whether it's through taking courses, attending conferences, or simply staying curious. By staying adaptable and open to new ideas, we can create designs that are relevant and impactful.
Good design requires a deep understanding of the user and their needs. By empathizing with your audience and putting yourself in their shoes, we can create interfaces and products that are intuitive and easy to use. I value taking the time to research your target audience and gather feedback throughout the design process to ensure my designs meet their needs.
Design has the power to influence and shape society, and it's important to use that power responsibly. It's important to consider the social and ethical implications of designs and strive to create interfaces and products that are inclusive and accessible to all. By designing with fairness in mind, it allows me to create products that promote social justice and equity.
Honesty is key to building trust with clients and users. Being transparent about my design decisions and communicating clearly throughout the design process is what holds the key to a smooth workflow and ultimately, the best results. I welcome feedback as often as possible as it's through honest communication that your vision meets reality.
As a designer, my ultimate goal is to create solutions that meet the needs of your clients and users. Keeping their needs at the forefront of my design process and focusing on creating products and interfaces that are useful and functional are essential to best serve your mission and your audience. By prioritizing service over self-promotion, we can build long-lasting relationships with your clients and users.
Good design requires collaboration and communication with stakeholders and team members. I hear your feedback with open arms and work diligently to bring your mission to life by incorporate it into my designs and working collaboratively with developers and other designers to create cohesive, effective solutions. By prioritizing collaboration, I can create designs that are well-rounded and effective.
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